Market Your Home
PRG Markets your home based upon the current real estate market. Obviously, we tend to put a lot more money and work into selling listings when markets transition from seller’s to buyer’s markets.
Pricing the home correctly and Developing a Professional set of Photos is the first step to finding the right Buyer for your family’s home.
Good marketing can bring higher prices in a seller’s market and it can mean the difference between “sold” or “expired” in a buyer’s market. Good marketing might not sell your house but it will make the phone ring and if buyers don’t call, you won’t sell.
Most home buyers begin a home search online so posting good photos is essential. Listings without photos or with only an exterior shot are often ignored. But that doesn't mean an exterior shot from the front isn't very important. If possible, crop out sidewalks and streets. Remove vehicles from your driveway and from the front of your home. Shoot both close up and angled photos. Make sure any vegetation that's blocking the front door or the path to door has been removed.
Take pictures of the clubhouse, pool, spa, or tennis courts if you own a condo or townhome without a yard. But keep in mind that buyers will want to see it if you do have a yard. Open drapes and blinds and turn on the lights. Focus on interesting details like the condition of a wood floor or a fireplace mantle. Remove trash cans and close the toilet lids in the bathrooms and use floral arrangements in kitchens and dining rooms.
Virtual tours aren't just for showcase million-dollar homes anymore. Every home should have one, even if it's only two spins. Buyers love, love, love virtual tours.
A good virtual tour will grab a buyer by the hand and lead her from room to room, whether it's 360 or a video. Depending on the tour company, you can add sound, music, or an exciting, professionally written description that scrolls with the movement of the tour.
Virtual tours can also include individual photos available for download or to print.
PRG utilizes signage which encourages home shoppers to immediately call. It's free advertising! A well-designed "For Sale"Â sign will generate phone calls. Agent signs should include the agent's cellphone number.
Not every home is suitable for an open house because of its location or other factors, but sometimes the only way to find out is to try. If nobody comes, that's probably a good indication.
If your home is located near a high traffic area where buyers often swarm, it's probably a good candidate.Â
(Don't forget to invite the neighbors. They're going to come anyway.)
You skip this step if you're planning to sell your home without representation, but it's a good idea to draw as many agents and brokers as possible to view your home. Most buyers are represented by agents.Â
Agents who linger in your home will better remember details to later describe to buyers and the best way to entice an agent to hang around is food. It doesn't have to be anything expensive. Sandwiches will suffice. The hope is that they'll admire your home as they munch and network, then they'll bring back a buyer.
This one isn't a suggestion — it's a must-do. Your listing agent will certainly make sure your house is listed in the Multiple Listing Service. Pugh Realty Group utilizes both Georgia MLS as well as First Multiple Listing Service to market listings.
Posting your home here will make sure that many, many agents and buyers are aware of its availability.Â